TOTO Booking Co., Ltd. (the “Company”) places great importance on protecting users’ personal information and takes reasonable measures to protect personal information provided online while users access the Company’s services.
Accordingly, the Company complies with the personal information protection regulations and guidelines established by the Ministry of Science and ICT, including the Communications Secrets Protection Act, the Telecommunications Business Act, and the Act on Promotion of Information and Communications Network Utilization and Information Protection.
This Privacy Policy explains why and how the Company collects personal information and the measures it takes to protect it.
The Company makes this Privacy Policy readily available by displaying it on the first screen of its website.
The Company may update this Privacy Policy from time to time to reflect changes in applicable laws, government guidelines, or internal policies. The Company maintains procedures for continually improving its privacy practices.
When this Privacy Policy is revised, the updated version will be posted on the first page of the site. Users should review it regularly when visiting the site.
This Privacy Policy covers the following topics.
“Personal information” means information about a living individual who can be identified by the information, such as a name or national identification number, including information that can identify an individual when combined with other information.
Most services can be used without separate registration. However, the Company collects personal information to provide higher-quality and customized services to members. The Company does not disclose personal information without the user’s prior consent except as permitted by this Privacy Policy or applicable law. Collected information is used as follows.
① Required information: ID, password, name (Korean/English), email address, nickname, phone number, gender, and date of birth
① Required information: Email address and name
② Optional information: None
① Required information: None
② Optional information: Email address and name
① Required information: Name, phone number (Kakao account), gender, date of birth, email address (Kakao account), and nickname
② Optional information: Kakao channel subscription status and history, and Kakao message delivery history
① Required information: Name, phone number, gender, date of birth, and email address
② Optional information: Profile picture
① Required information: Name (Korean/English), date of birth, email address, and phone number
② Optional information: None
① Required information: Email address, name (Korean/English), and phone number
② Optional information: Passport number, KakaoTalk ID, LINE ID, address in Korea, emergency contact name, departure date, flight number, pickup/drop-off location, date of birth, and gender
① Credit card: Card issuer, card number, expiration date, and other card details
② Refund account: Bank name, account number, and account holder’s name
We may also request optional personal information for statistical analysis, prize distribution, or similar purposes during surveys or events on the site.
We do not collect sensitive personal information—such as race or ethnicity, ideology or beliefs, place of origin or registered domicile, political views or criminal history, health status, or sexual life—that could infringe users’ basic rights. If collection becomes unavoidable, we will obtain the user’s prior consent. In all cases, the information provided will be used only for the disclosed purpose and will not be shared externally except as permitted by this Privacy Policy or applicable law.
The Company retains and uses members’ personal information while they use the Company’s services.
However, in accordance with the procedures described in “6. User and legal representative rights and how to exercise them,” information deleted or modified by a member, or information for which membership withdrawal has been requested, will be permanently deleted using a non-recoverable method and will no longer be accessible.
As described in “3. Types and methods of collecting personal information,” personal information collected for temporary purposes—such as surveys, events, or identity verification—will be destroyed in the same non-recoverable manner once the purpose has been fulfilled.
In principle, personal information is destroyed once the purpose of collection or provision has been fulfilled. However, to prevent repeated unlawful use by fraudulent members, the Company may retain such a member’s national identification number for one year after termination of the service agreement.
The Company may also retain member information for the periods required by applicable laws, including the Commercial Act and the Consumer Protection Act in Electronic Commerce.
Users and legal representatives may view or correct their own personal information, or the personal information of a child under 14, at any time and may request withdrawal of membership.
To view or correct personal information, select “Edit Member Information” in the member-information section. To withdraw, select “Withdraw Membership” and complete the identity-verification process.
You may also contact the privacy officer by mail, phone, or email. We will respond promptly.
If you request a correction, the relevant personal information will not be used or provided until the correction is complete.
If the information has already been provided to a third party, we will promptly notify that party of the correction.
Information deleted at the request of a user or legal representative will be processed in accordance with the Company’s retention and use policy.
The Company collects and uses behavioral information through cookies and similar automated technologies to improve user convenience, analyze services, recommend products, and provide advertising.
Users may accept or reject cookies and may delete stored cookies at any time. The Company does not provide personalized advertising to children under 14.
The Company collects users’ behavioral information through cookies and similar technologies for the following purposes.
1. Improving service quality and analyzing errors
2. Recommending personalized products based on user interests
3. Optimizing ad delivery and improving advertising effectiveness
4. Analyzing traffic sources and improving conversion rates
The Company automatically collects the following types of behavioral information when you use the Website or App.
The Company collects behavioral information using the following automated technologies or scripts.
Behavioral information is retained and then deleted according to the following periods.
The Company provides behavioral information to third parties to analyze and deliver personalized advertising and services, as described below.
| Provider | Information provided | Purpose | Retention period |
|---|---|---|---|
| Google LLC | Usage data automatically collected by GA4 | Analyzing usage and optimizing personalized advertising | 14 months |
| Naver Corp. | Ad traffic and conversion information | Analyzing ad performance and providing personalized advertising | 90 days |
| Meta Platforms, Inc. | Ad-click and conversion information, and website behavior data | Delivering targeted and retargeted personalized advertising | Approximately 90 days |
Users may opt out of personalized advertising or cookie-based behavioral-data collection using the settings below.
Blocking Cookies in Web Browsers
Blocking personalized advertising in advertising-platform settings
Site Settings
The Company provides a personalized-advertising opt-out function through the “My Information Management > Personal Information Settings” screen. (The exact screen name may vary.)
※ Opting out of personalized advertising may limit personalized ads, but it does not affect basic service use.
The Company processes behavioral information in a form that does not identify a specific individual and applies safeguards such as firewalls, least-privilege access, encryption, and regular security checks.
The Company also allows non-members to purchase goods and services.
From non-members, the Company requests only the personal information necessary to process payment and deliver goods.
Personal information entered by a non-member during a purchase is used only for payment and delivery-related purposes.
To improve its services, the Company may entrust the collection, handling, and management of personal information to third parties in compliance with applicable legal requirements, including obtaining consent where required.
For each entrusted processing activity, the Company sets requirements to ensure that personal information is securely managed in accordance with applicable law. The information shared is limited to what is necessary for the stated purpose.
| Service Area | Recipient | Information provided | Recipient’s purpose of use | International Transfer | Retention and use period |
|---|---|---|---|---|---|
| Accommodation | Accommodation suppliers (hotels, resorts, etc.) and partner suppliers | Name (English), Contact Information (Email/Phone) | Accommodation booking and fulfillment | Supplier-specific | Service provision and retention for the period required by applicable laws |
| Golf | Golf courses and partner suppliers | Name (English), Contact Information (Email/Phone) | Golf-product booking and fulfillment | Supplier-specific | Service provision and retention for the period required by applicable laws |
| Tour (Show, Spa, Meal, Entry Ticket) | Tour operators and partner suppliers | Name (English), Contact Information (Email/Phone) | Tour-product booking and fulfillment | Supplier-specific | Service provision and retention for the period required by applicable laws |
| Travel insurance | Aice Insurance / Tour Safe | Name, Date of Birth, Gender, Passport Number | Travel insurance enrollment | Not applicable | 5 years after insurance enrollment |
The Company collects only the minimum information necessary to provide travel products and booking services. Unless otherwise agreed, it will not use personal information for any other purpose. Personal information is provided only to companies directly involved in providing the relevant service, under the limited conditions described below.
| Recipient | Contact information | Transfer country | Information provided/transferred | Purpose and retention period |
|---|---|---|---|---|
| TOTOBOOKING CO.,LTD | [email protected] | Thailand | Booking information: name, contact information, email address, gender, and date of birth Traveler information: name (English), gender, and age (children only) | Purpose: Product booking and fulfillment, and responses to related inquiries Retention: 2 years after contract termination or for the period required by applicable law |
| TOTOBOOKING CO.,LTD | [email protected] | Vietnam | Booking information: name, contact information, email address, gender, and date of birth Traveler information: name (English), gender, and age (children only) | Purpose: Product booking and fulfillment, and responses to related inquiries Retention: 2 years after contract termination or for the period required by applicable law |
| TOTO booking&tours inc | [email protected] | Philippines | Booking information: name, contact information, email address, gender, and date of birth Traveler information: name (English), gender, and age (children only) | Purpose: Product booking and fulfillment, and responses to related inquiries Retention: 2 years after contract termination or for the period required by applicable law |
| TOTOBOOKING CO.,LTD | [email protected] | Taiwan | Booking information: name, contact information, email address, gender, and date of birth Traveler information: name (English), gender, and age (children only) | Purpose: Product booking and fulfillment, and responses to related inquiries Retention: 2 years after contract termination or for the period required by applicable law |
| TOTOBOOKING GUAM CO.,LTD | [email protected] | Guam/Saipan | Booking information: name, contact information, email address, gender, and date of birth Traveler information: name (English), gender, and age (children only) | Purpose: Product booking and fulfillment, and responses to related inquiries Retention: 2 years after contract termination or for the period required by applicable law |
We collect users’ opinions regarding personal-information protection and maintain procedures for handling complaints.
Users may submit complaints by phone or email using the contact information for the privacy officer in section 13 below. We will respond promptly.
We do our best to protect your personal information and help you use our services safely.
If an incident violates the personal-information protections described in this Privacy Policy, the privacy officer is responsible for responding to it.
The Company takes the following measures to protect personal information in accordance with Article 30 of the Enforcement Regulations of the Personal Information Protection Act.
We conduct quarterly self-audits to review the security of personal-information handling.
We limit access to personal information to designated personnel and provide the necessary training.
We install, regularly update, and inspect security programs, and monitor and block unauthorized access using physical and technical safeguards.
Passwords are encrypted and stored securely. Important data is protected with additional security measures, including encryption of files and transmission data and file-lock functions.
We retain access logs for the personal-information processing system for at least six months and use security measures to prevent their falsification, theft, or loss.
We control access by managing the granting, modification, and revocation of access rights to personal-information systems, and block unauthorized external access with an intrusion-prevention system.
When this Privacy Policy is added to, deleted from, or amended due to changes in government policy, applicable law, or security technology, the updated contents will be announced in the “Notice” section of the homepage.